Wine and Europe: What Model for the Old World?

After over a year and a half of robust exchanges, the Commissioner for Agriculture and Rural Development presents her reform proposal for the Common Market Organisation for wine (wine CMO) on 4th July 2007. The sector has been left to languish economically since the 90s. This, together with the failure of the May 1999 reform, calls for a CMO reform ambitious enough to drag the industry out of crisis for good. The options for reform presented by the European Commission on 22 June 2006, caused worry and even naked hostility of from winegrowers and the representatives of producing countries.